Problem 1: Lack of commentsOne of the first things I do on a blog is check out how many comments there are. A lack of comments instantly turns me off, because I consider comments to be a good metric for determining how useful the articles are. If my initial scan turns up lots of “0 comments” notices, I almost always just close the window.In my first ProBlogger guest post, on how to make your blog addictive, I talked about social proof and the fact that people need to see that other people are involved on a blog before they themselves get involved. Human beings really don’t like being first—it’s too scary.
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